If you are looking to help others reach higher qualities of health while working flexible hours with high income potential, you’re going to want to consider the filed of health consultancy. Being a health consultant means you get paid to share your hard-earned expertise with a variety of clients and companies. It’s a fantastic career, an amazing lifestyle and most importantly, a great way to give back to the world around you by helping others create healthier lifestyles.
However, many health consultants merely focus on the health aspects of their jobs, which can lead to some business issues down the road. Before taking the leap and becoming a full-time health consultant, there are some practical considerations to account for that may not be evident for newcomers to the industry.
Awareness of these problems can help you avoid issues down the road, serve your clients better and will be crucial in creating a lucrative and long-lasting health consultancy business. Here are four things you need to know before becoming a health consultant.
- You need to create a business and marketing plan.
Health consultants rightfully want to put most of their energy into helping their client’s health goals. It’s a great instinct, and it’s why you became a health consultant in the first place. However, focusing just on this part of your business can lead to the loss of significant revenue in the long run. By educating yourself on proper business and marketing practices and implementing an organized strategy; you can ensure that you can continue helping your clients for the long haul.
The ability to properly maintain accounts and find new clients is critical in running and growing your consultancy business. And while it may not come naturally to those in the health field, there are plenty of online courses and resources that can help you learn business management best practices without interfering with your core client work.
You should also consider integrating a social media campaign strategy to stay on track with your competitors. Your social media profiles should act as a way for your followers, clients and potential new leads to engage with you and your brand and refer more potential clients to your consultancy. While it may be tempting to outsource this, clients want to feel the personal touch when it comes to social media. Start slow and learn the different platforms over time. It’s an investment of time, but a worthwhile one!
- You will need to choose a specialization.
Many assume that a health consultant job is a one size fit all career. But there are many specializations within the field. Some focus on exercise, some nutrition and others weight management. Within those branches, there are even more specializations such as natural health consultancy which focuses on alternative and homeopathic strategies.
Figure out where your strengths and expertise lay and hone in on it! It will only make your consultancy easier to market. Clients are looking for something specific. Trying to be a one size fit all can end up losing you more work in the long run.
- It takes patience and realistic expectations.
Working as a health consultant is unbelievably rewarding, but it is not always an easy path. You will inevitably face a great deal of friction and adversity early on in your career. Clients will come and go; there will be good months and bad months.
If you are committed to this career path, you are going to want to ensure that you have a substantial amount of savings to help you patch up any bad months. It will take some time before you can work up to a living wage. Practice patience and remember that if you stay consistent- you will get there!
- You should protect yourself with personal liability and general liability insurance.
You have invested a significant amount of time and capital into your business. And while it may tempting to keep your expenses as tight as possible at the beginning, by skimping on insurance- you may be setting yourself up for far greater financial issues in the future!
Many consultants purchase liability insurance as it can significantly protect them where any future lawsuits to occur. You are in the business of advising clients on matters that deal directly with their health. Mistakes and unforeseen consequences can happen and when health is involved- the damages can be mighty.
Professional liability plans are there to protect you from damages occurring form paperwork, client work or advice errors. General liability can protect you from issues coming from your professional operations. Both are critical to ensuring your hard-earned consultancy business is protected at all times.
Rates are more affordable than you may think. Take a look at the plans available at BizInsure and see how easy it is to protect your health consultancy.
Working as a health consultant is a rewarding way to create a lucrative income for yourself, live a flexible and comfortable lifestyle and give back to the community around you by helping clients increase their health and wellness. But there are some pitfalls to the career, especially in the early stages.
By researching and educating yourself on many of the common issues experienced early in a health consultant career and by protecting yourself with professional liability and general insurance policies, you can ensure that your rewarding life helping clients reach greater levels of health is always safe and secure.